Sep
29
2003

word of the day: suac

SUAC v. Acronym for “Shut Up and Color”. How Marketing and Engineering departments often think (or wish) design should be done.

The above acronym/definition comes from usability guru Jeffrey Veen, in an Apr. 25 post about corporate jargon. Rob saw him speak last week in Chicago.

As a web designer, I get the feeling that other folks assume that my job is just to “make things look pretty,” and they don’t understand that my role goes far beyond that. My job is to produce a site that’s not only visually appealing, but user-friendly and mindful of the site’s business goals as well.

Posted at 3:25 PM in design, language

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Comments

I know how it is. I’m usually faced with Shut Up and Code.

Posted by carbauja on September 30, 2003 6:30 PM

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