Sep
28
2004

follow the money

Ever wondered where all the money you paid for textbooks went? The National Association of College Stores has a nifty graphic (PDF file) breaking down how, on average, the textbook pie is split up. I was surprised to see how much money is allotted to marketing expenses.

Incidentally, the Washington Post reports that textbook prices have risen nearly 40 percent in the past five years. (“Textbook Prices On the Rise” - 09/18/04)

(Links found via Al’s Morning Meeting.)

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