Nov
15
2004

quote of the day: cultlike devotion

“[The job of a brand manager] now is to create and maintain a whole meaning system for people, through which they get identity and understanding of the world. Their job now is to be a community leader…

People, whether they’re joining a cult or joining a brand, do so for exactly the same reasons. They need to belong, and they want to make meaning. ‘We need to figure out what the world is all about, and we need the company of others.’ It’s simply that.”

- Ad strategist Douglas Atkin, Merkley and Partners Advertising, interviewed in the Frontline documentary “The Persuaders”

Posted at 10:41 PM in culture, quotable

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