Mar
3
2005

the pepsi challenge

Despite all logic, I’ve been going to the CVS a few times a week specifically to buy Diet Pepsi. And I don’t even really like Diet Pepsi all that much. (I’ll drink it, but it’s not my usual drink of choice.)

I’m a sucker for a gimmick, though.

Apple and Pepsi kicked off their second iTunes Music Store promotion at the end of January. One in three bottles of Pepsi, Diet Pepsi, Mountain Dew, etc. has a winning code for a free song of your choice on the iTunes Music Store.

Let’s do the math:

  • $1.39 - Cost of a bottle of Diet Pepsi at CVS
  • $0.99 - Price of one song on the iTunes Music Store
  • Free - Canned soda at work, in flavors that I like better

So if, by luck of the draw, I get a winning bottle of soda, I’ve just paid $0.40 above the cost of a song on the iTunes Music Store for that "free" song credit.

Note to self: Forget the soda (or drink it for free at the office) and just buy the music.

Posted at 3:16 PM in apple, music, personal

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Comments

see I don’t get free pop at work so this works great for me. I’m gonna buy the mt. dew anyway so if I can get a free song or a buy one get on free, I’m down.

Posted by epmd on March 4, 2005 3:52 PM

When you’re buying a soda you’d be buying anyway, the iTunes tie-in works as a cool bonus. In my case, where I was actually modifying my usual behavior to “take advantage” of the gimmick, it didn’t work quite as well.

Posted by alykat on March 4, 2005 4:46 PM

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The Economics of "free": Note: Nothin but love, Aly. Alyson was commenting on how she's recently started buying Diet Pepsi for $1.39 a pop (pun intended, Midwesterners) even though she can get other beverages that she prefers for free at work. She pays because of the iTunes... read more »

Posted by Foo of the Day on March 4, 2005 2:17 PM