Feb
20
2007

quote of the day: ideas

“I could never have thought of all these things in a million years, and here’s the secret that is no secret at all: I didn’t have to. One of the great advantages to designing book covers is that you don’t ever have to have an idea, much less a thought, ever, in your head. That is the author’s job. Through a manuscript, he or she will give you all the ideas and thoughts that you could possibly need to design a jacket. What you have to do is sort through them, figure out which ones to use, and make them look interesting. Give them a visual meaning. Sometimes it is easy, sometimes it is impossible, always it is worth trying.”

— Book designer Chip Kidd, in his portfolio book Chip Kidd: Book One: Work: 1986-2006

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Posted at 1:44 AM in design, quotable

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