Rants and Ramblings: random commentary about culture, media, politics, technology and whatnot.

logorama

Yesterday, while reheating leftovers for lunch, the logo for the Capital Area Food Bank caught my eye. My office is holding a food drive this month, and there are large donation bins on every floor. While I certainly can’t quibble with the organization and its work, its logo befuddles me. At first glance, it’s fine, but a couple of the details are a bit off. Why is the “k” italicized? Why aren’t the “d” and the “b” the same? (The “b” is missing the bottom serif that the “d” has.) I can’t look at it for too long now, or else my befuddlement overpowers the reminder that I need to bring in some canned goods to donate.

The logo for Keepers, a DC-area employment agency, is a bit more egregious. I first noticed this logo when I walked by the company’s Rosslyn office on the way to watch Fourth of July fireworks one year. If you’re advertising jobs (and employees) that are “keepers,” why would you have a logo that, in programming parlance, actually says that they’re NOT “keepers”? (The exclamation mark means “NOT.”) They’re completely undermining their own message.