Jan
17
2008

a touchy subject

I don’t know if Apple’s trying to be cheeky, or if someone didn’t really think these new promo tiles through on their homepage.

Take this promo for the iPhone from earlier this week:

iPhone: Touching Is Believing

Or the tile that replaced it after Tuesday’s MacWorld keynote:

Now There's Even More to Touch. iPod Touch.

Apple strikes me as a company that does tend to think things through, so I suppose the cheekiness is intentional. Still, it kind of crosses the line into “liable to inspire a few unfortunate jokes” territory.

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Posted at 3:16 PM in apple

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